Creating Supply Chain Resilience for Brands
This fast-moving landscape of change creates opportunities for illicit trade – counterfeit, diversion and the sale of substandard products. De La Rue provides layered brand protection solutions, which combine digital tools and physical security to create trust networks, where today we trace over 1 billion products a year.
Brand Protection is a rapidly changing industry requiring responsive, original solutions that enable a brand to protect its reputation and products through engaging consumer experiences that increase interaction and inspire trust.
De La Rue understands that a complete solution, protecting prior to point of sale through the full supply chain past end of life is essential to the success of any brand protection programme and therefore offers a range of digital track and trace capabilities alongside the world’s most secure serialised tokens designed specifically to integrate with your brand.
De La Rue offers a layered brand protection solution through Traceology®, which leverages big data repositories, and automated insights and monitoring, combined with De La Rue's high security holographic labels, which combine to secure the legitimate supply chain of genuine products and bring to light the grey and black market sales.
Through marking each individual product with a uniquely serialised, highly secure label, and by tracking that product to its destination market (combined with consumer and inspector product verification applications) the market level picture of genuine and counterfeit product is built inside the Traceology® database for brand managers to analyse quickly and easily, informing exactly where the problems are.
Traceology® also proactively alerts on detected diversion and counterfeit incidences, drawing the focus of the Brand Manager to the right area at the right time.
Find out more about our Security Labels
Find out more about Traceology
Benefits to key stakeholders
A brand protection solution provides clear market level visibility of counterfeit and diversion activity, allowing a Brand Owner to identify trends and hotspots of revenue leakages and therefore enable the protection of brand reputations.
The holographic authentication label enables increased trust that the product is genuine.
Putting the right tools in the right hands, ensuring ease and agility of instant verification through mobile apps.
The De La Rue Brand Protection solution is designed to ensure that there is low impact and easy integration with all existing supply chain/manufacturing processes, ensuring that production is never dented.