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Most members of the general public use banknotes as part of their daily lives without giving them a second thought. Skilled banknote design and effective security features help ensure that banknote interactions are intuitive and natural. However, the introduction of a successful new series of banknotes requires extremely careful planning from those involved in the central bank or issuing authority.
The Central Bank of Barbados recently introduced a new series of banknotes on SAFEGUARD® polymer - read about their experience and gain some inspiration here.
Public and professional education is an important part of a successful banknote launch. It helps generate excitement and engagement as well as informing the public about what to look for. As more central banks transition to polymer banknotes good communication also helps to manage expectations about the differences between paper and polymer, ultimately helping increase the acceptance of the new banknotes.
Launches are often most successful when all stakeholders are considered and engaged, including public and professional money handlers. If people can identify key security features they contribute significantly towards a strong defense against counterfeiting.
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