Proven, effective and eye-catching authentication.

De La Rue’s optical scientists create highly secure holograms that engage users and enhance and protect your documents and products. Our sophisticated origination technologies afford a huge range of optical feature effects such as vivid colours, depth through 2-D-3D and parallax as well as movement through kinetic animation and stereograms.

This flexibility forms a fantastic palette from which to create a beautiful, engaging and highly secure holograms for you. This ensures that De La Rue holograms can be easily authenticated by the end user but also remain extremely challenging to replicate by a counterfeiter.

Capabilities

De La Rue has been on the cutting edge of advanced Benton rainbow (classical) holography since the 1990s and we continue to evolve our portfolio, most recently introducing a direct-write micro-lithographic imaging platform, which enables new, distinguished, bold effects.

In addition to these technologies, our holographic capabilities are further expanded by our highly differentiated Lippmann holography platform, which provides uniquely secure, full parallax 3D effects.

Today we originate and manufacture both advanced Embossed holograms (metallised and high refractive index (HRI) coatings) and Lippman holography for brands and ID documents.

Our holographic designs, effects and technology choices are based on deep market insight – we understand and see counterfeit trends and seek to develop our portfolio ahead of them.

Markets

Brand Protection

Our highly secure PURE™ and IZON® holograms engage users, enhance products and enforce brand and anti-piracy programs. De La Rue offers both embossed PURE and Lippman IZON® holograms in a very wide range of label formats.

PURE™

Our PURE™ labels are created using advanced government grade embossed holography effects, as used in high security documents. PURE™ offers flexibility of bold colour and effects to enhance your brand and engage users. The holograms have an always-on appearance; they are visible in every environment and work at every angle. We use a broad range of holographic effects which are aesthetically pleasing and highly resistant to replication using commercial origination systems.

IZON®

IZON® labels, produced by our highly differentiated Lippmann holography platform, provide incredible 3D effects, viewable in full parallax. The IZON® effects enable simple and intuitive authentication for supply chain stakeholders and end users. There are few companies worldwide who can reproduce Lippmann holograms in volume, and the 3D photopolymer film materials are strictly controlled with a secure supply chain, making this technology highly resistant to reproduction or simulation.

We offer a wide range of holographic labels to the brand market, from fully bespoke designs to our standard customised labels, providing a range in prices and lead times.

Find out more

Take a look at our Brand Protection Brochure

Identity Documents

The ICAO 9303 document specifications recommend a holographic element should be used to protect the bio-data page of all passports to avoid counterfeit attack. In line with these recommendations, our holographic laminate DLR IDProtect™ uses a broad range of optical feature effects, from Fresnels to rainbow iridescence and kinetic animation to stereograms. The ability to combine these effects across HRI and metalised areas ensure that the data behind the hologram remains protected but can still be easily authenticated.

Find out more

Take a look at our IDProtect Brochure

Financial and Secure Documents

De La Rue PURE™ Holograms are regularly used to protect Financial and Secure Documents. We select the best technologies for your requirements from our extensive portfolio of security features and employ complex holographic origination and production processes that are not available to counterfeiters. Working closely with our customers we can ensure that their programme remains ahead of any threat.

Our hot stamping holographic foils can be applied to a multitude of substrates and once applied the foil becomes part of the product, so it is impossible to remove the hologram without damaging the foil.

Find out more

Get in touch

We are here to answer your questions about our Holographic Expertise. Simply get in touch with Brian Holmes, Chief Scientist.

Send an email