De La Rue secure over 10 billion products a year

Engage, enhance, enforce: Protect your brand with Express Secure Labels

De La Rue has been a leader in brand protection for over 30 years, expertly crafting security solutions to shield your products from counterfeiting, diversion, and harvesting. Our comprehensive range of highly secure labels Including holographic labels, hot stamping foils, and innovative optic technology have been designed to integrate seamlessly into any robust security strategy, ensuring your brand is fully protected.

In response to the evolving security challenges facing brands today, De La Rue has introduced Express Secure Labels. These labels are crafted to offer rapid deployment, providing secure labelling solutions within just 14 days. Now available with flexible order quantities, they accommodate both large-scale and targeted security needs, making them accessible for a diverse range of projects.

De La Rue offers highly effective holographic and optic labels:

OPTIC Technology

This patented color-switching ink create stunning visual effects that change appearance under different viewing angles.

PURE™ Technology

These embossed holograms enhance security visibility, making them instantly recognisable and difficult to counterfeit.

IZON® Technology

Utilising Lippmann holography, these labels offer unmatched depth and clarity, ensuring the authentication process is both intuitive and foolproof.

These technologies are designed to:

Engage users: Interactive features that captivate and educate your customers.
Enhance products: Elevate the appearance and perceived value of your products.
Enforce brand and anti-piracy programs: Strengthen your brand protection strategies and combat illicit activities.

De La Rue’s commitment to customisation allows these labels to be tailored with specific security features, including serial numbers or QR codes, enhancing both traceability and consumer trust. All these labels can be used with our industry leading Traceology software that offers real time insight into counterfeits, diverted products and consumer behaviour.

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Download the New Express Secure Label Brochure

Secure Labels

Our advanced holography solutions, including the PURE™ and IZON® series, are designed to deliver immediate visual verification and unbeatable anti-counterfeiting features.

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Digital Track & Trace

Traceology® provides real-time alerts and actionable insights, connecting every part of your supply chain to quickly identify and address potential threats, ensuring your brand's integrity and trust.

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Brands we work with

What our customers say

"The new £20 continues the Bridges Series, building on the design and images of the polymer £5 and £10, including the innovative substrate windows as actual windows in The Mound building in the design. The new holographic foil features the statue Victory that sits on top of The Mound building and this hologram is the most impactful to date."

Richard Hill, Bank of Scotland

“Thanks to Izon®, we had a great launch. Not only has counterfeiting been thwarted, but the seals help convey trust for our brand in the eyes of the consumer. Consumers know there is something worth protecting inside and it helps reinforce our brand’s premium quality.”

Owner, Kind Juice

"We are delighted with our new £20 note design and encourage members of the public to look at the holographic foil to see a spider crawling as well as view Robert the Bruce in three dimensions."

Clydesdale Bank

"We have worked very closely with De La Rue on this note, from the initial design through to the mass production, and are very pleased with the result. This new note is an important part of our commitment to providing cash that consumers can use with confidence and marks a step forward in our fight against counterfeiting.”

Sarah John, Bank of England Chief Cashier

“The Authentication Solutions team and Brother have collaborated closely to bring together the critical elements of a strong, global consumer protection program, including easy overt validation technology, and Traceology® eVerification to assist our customers in buying genuine Brother supplies they can rely on. Izon® and Traceology® have proven to provide powerful support for anti-counterfeiting measures for Brother over the past several years.”

Senior Managing Executive Officer, Brother Industries, Ltd.

“We are extremely proud of the new commemorative banknote created to commemorate the XVI Pacific Games 2019 being hosted in Samoa and are thankful to De La Rue for their close collaboration throughout this project and supporting us in developing our first carbon neutral banknote.”

Governor of the Central Bank of Samoa, Maiava Atalina Emma Ainuu-Enari

“Thanks to De La Rue technology, these notes are cleaner, more durable and more secure than their paper predecessors.”

Malcolm Buchanan, Chair, Scotland Board, Royal Bank of Scotland