Brand protection: Wines and Spirits industry

Counterfeiting and fraud in the wines and spirits industry continue to cause substantial harm to brand reputations, revenues, the economy, and public health.

The wines and spirits industry incurs annual losses of over $3.18 billion, with 25% of alcohol consumer worldwide estimated to be illicit. Download the full Cost of counterfeit document below

Active industry threats

Wines and spirit brands loose between 2.2% and 4.4% of legitimate sales each year due to illicit diversion, pure counterfeiting, refilling and harvesting activities, as well as the harm done to their brands reputation when substandard products enter the market.

Our Solution

De La Rue understands that a complete solution, protecting prior to point of sale through the full supply chain past end of life is essential to the success of any brand protection programme and therefore offers a range of digital track and trace capabilities alongside the world’s most secure labels, PURE™ and IZON®, designed specifically to integrate with your brand.

Through marking each individual product with a uniquely serialised, highly secure label, and by tracking that product to its destination market (combined with consumer and inspector product verification applications) the market level picture of genuine and counterfeit product is built inside the Traceology® database for brand managers to analyse quickly and easily, informing exactly where the problems are.