De La Rue, a renowned provider of brand protection solutions, is delighted to announce a three-year extension to its partnership with Mason Pearson, the distinguished British beauty brand. This collaboration signifies a continued commitment to combatting counterfeit and diversion activities, as Mason Pearson leads the way in maintaining product integrity.
With a legacy spanning over 130 years, Mason Pearson has consistently been at the forefront of innovation. In selecting De La Rue as their brand protection partner, the company aligns with a British heritage that shares a similar dedication to excellence. By leveraging De La Rue's cutting-edge holographic innovation and the latest iteration of their track and trace software, Traceology® 3.0, Mason Pearson enhances its capacity to combat counterfeiting and diversion.
The integration of De La Rue's proven secure Lippmann hologram, IZON®, delivers a unique and distinctive 3D effect that instils confidence in consumers, assuring them of the authenticity of their purchases. Meanwhile, Traceology® 3.0 empowers Mason Pearson with real-time visibility and control over their supply chain, effectively thwarting diversion and counterfeiting attempts targeting their iconic products.
Building enduring partnerships with the brands they collaborate with is a point of pride for De La Rue. They strive to ensure that their brand protection solutions offer the ultimate defence against counterfeit and diversion activities.
To learn more about De La Rue's comprehensive brand protection solutions, please get in touch.
Thank-you to PSQR who helped enable the successful implementation of this project.
About De La Rue: De La Rue is a leading provider of brand protection solutions, dedicated to safeguarding the integrity of global brands. With a rich heritage and extensive expertise, the company offers state-of-the-art technologies and solutions to combat counterfeiting, diversion, and illicit trade. De La Rue's commitment to innovation and customer partnerships positions them as a trusted choice in the realm of brand protection.
Media Contact:
De La Rue plc
+44 (0) 7990 337707
Clive Vacher, Chief Executive Officer
Dean Moore, Chief Financial Officer
Louise Rich, Head of Investor Relations
Brunswick
+44 (0)207 404 5959
Stuart Donnelly
Ed Brown
About Mason Pearson: Mason Pearson hairbrushes have been loved by generations. This family business has its roots in the peak of the Industrial Revolution. From dressing table to catwalks, Mason Pearson hairbrushes define beautiful hair – perfected in over a century of innovation and craftsmanship.
Media Contact: Bea Morrison, Director of Marketing, Mason Pearson Bros Limited,
+44 (0)1708 550 528, bea@masonpearson.com.
