• Search
    • There are no suggestions because the search field is empty.

    Brand protection: Vape industry

    ​The vape market continues to grow and mature, but it also faces growing challenges throughout the supply chain. Big brands in the sector have seen significant counterfeiting attacks, while the rise in unregulated illicit vape products making their way into the retail market continues to blight the reputation of the sector. These challenges pose risks to consumer safety and have far-reaching ramifications on both economic stability and brand reputation for those authentic brands operating within the industry. 

    Active industry threats

    Legitimate brands lose revenue due to diversion, pure counterfeiting, refilling and harvesting activities, illicit and unregulated products, as well as the harm done to their brands reputation when substandard products enter the market.

    Vape Icons (1)


    Our Solution

    De La Rue understands that a complete solution, protecting prior to point of sale through the full supply chain past end of life is essential to the success of any brand protection programme and therefore offers a range of digital track and trace capabilities alongside the world’s most secure labels, PURE™ and IZON®, designed specifically to integrate with your brand.

    Through marking each individual product with a uniquely serialised, highly secure label, and by tracking that product to its destination market (combined with consumer and inspector product verification applications) the market level picture of genuine and counterfeit product is built inside the Traceology® database for brand managers to analyse quickly and easily, informing exactly where the problems are.


    Secure labels

    De La Rue designs, originates and manufactures holographic labels and hot stamping foils. Holography remains a key element of any brand protection solution due to the versatility of effects, which are hard for counterfeiters to replicate.


    Find out more



    De La Rue understands the need to secure supply chains, having the tools to trace products from manufacture to market, with real time data and analytics to monitor and close down illicit activity. Brand owners can act quickly and efficiently to stop counterfeit and diversion.


    Find out more

    Lastly, sign up to receive our news