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    Brand protection: Wines and Spirits industry

    Counterfeiting and fraud in the wines and spirits industry continue to cause substantial harm to brand reputations, revenues, the economy, and public health.

    The wines and spirits industry incurs annual losses of over $3.18 billion, with 25% of alcohol consumer worldwide estimated to be illicit. Download the full Cost of counterfeit document below

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    Download the NEW Cost of counterfeit: Wines and Spirits infographic here

    Active industry threats

    Wines and spirit brands loose between 2.2% and 4.4% of legitimate sales each year due to illicit diversion, pure counterfeiting, refilling and harvesting activities, as well as the harm done to their brands reputation when substandard products enter the market.

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    Our Solution

    De La Rue understands that a complete solution, protecting prior to point of sale through the full supply chain past end of life is essential to the success of any brand protection programme and therefore offers a range of digital track and trace capabilities alongside the world’s most secure labels, PURE™ and IZON®, designed specifically to integrate with your brand.


    Through marking each individual product with a uniquely serialised, highly secure label, and by tracking that product to its destination market (combined with consumer and inspector product verification applications) the market level picture of genuine and counterfeit product is built inside the Traceology® database for brand managers to analyse quickly and easily, informing exactly where the problems are.


    Secure labels

    De La Rue designs, originates and manufactures holographic labels and hot stamping foils. Holography remains a key element of any  brand protection solution due to the versatility of effects. 


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    De La Rue understands the need to secure supply chains, having the tools to trace products from manufacture to market, with real time data and analytics to monitor and close down illicit activity.


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