Brand Protection: Consumer Electronics Industry
The consumer electronics sector is a prime target for counterfeiters and illicit traders, with high-value items like laptops, smartphones, tablets, printers, and gaming consoles facing significant threats. The global demand and market value of these products make them particularly vulnerable to counterfeit operations, creating considerable challenges for brands in safeguarding their supply chains and ensuring product authenticity.
Counterfeit electronics inflict severe financial losses and damage brand reputation, while also posing safety risks and performance issues for consumers due to substandard components. Alarmingly, it is estimated that counterfeit IT products account for up to 10% of global sales, translating into annual financial losses of up to $100 billion*.
Active Industry Threats
Counterfeit operations in electronics are becoming increasingly sophisticated, leveraging advanced techniques to replicate products and infiltrate global markets. These counterfeit goods are often manufactured in regions with less stringent regulatory oversight, such as parts of China, Turkey, and India, and can enter legitimate supply chains unnoticed.
The risks extend beyond financial losses. Substandard counterfeit products can lead to serious safety hazards, including electrical malfunctions and overheating, posing dangers to consumers. Additionally, counterfeit goods undermine trust in brands by creating confusion about product quality and origin. The widespread availability of fake electronics on e-commerce platforms exacerbates the challenge, making it harder for consumers to distinguish genuine products from counterfeits.
For brands in this highly competitive sector, these threats highlight the urgent need for robust strategies to detect and prevent counterfeiting while protecting their reputation and ensuring customer loyalty.

Our Solution
At De La Rue, we provide comprehensive brand protection solutions tailored to the specific needs of the consumer electronics industry. Our approach integrates cutting-edge digital track-and-trace technology with the world’s most secure labels, PURE™ and IZON®, ensuring unparalleled protection for your products and brand.
Secure Product Marking
Every product is marked with a uniquely serialised, highly secure label designed to integrate seamlessly with your brand identity. These labels provide robust protection against counterfeiting, ensuring authenticity throughout the supply chain.
Supply Chain Visibility
Our advanced Traceology® platform offers full visibility of products across the supply chain, from production to destination markets. This innovative system allows brands to track products in real time, detect anomalies, and ensure that genuine goods reach their intended recipients.
Consumer and Inspector Verification
Traceology® combines supply chain tracking with verification tools for consumers and inspectors. This software enables instant product authentication, providing confidence to end-users and actionable insights for brands.
Data-Driven Insights
The data captured through Traceology® is compiled into an intuitive dashboard, empowering stakeholders to analyse market-level trends, identify counterfeit activity, and proactively address vulnerabilities. This intelligence-driven approach strengthens your brand’s ability to stay ahead of counterfeiters and protect consumer trust.
Why De La Rue?
De La Rue’s integrated solutions extend beyond securing individual products. By combining advanced technology, secure labels, and actionable insights, we help brands mitigate risks, maintain consumer confidence, and safeguard their reputation in an increasingly complex and competitive global market. Our mission is to ensure your brand remains synonymous with quality and trust, no matter the challenges it faces.

Secure Labels
Our advanced holography solutions, including the PURE™ and IZON® series, are designed to deliver immediate visual verification and unbeatable anti-counterfeiting features.

Digital Track & Trace
Traceology® provides real-time alerts and actionable insights, connecting every part of your supply chain to quickly identify and address potential threats, ensuring your brand's integrity and trust.
De La Rue secure over 10 billion products a year
Brands we work with





