UAE track and trace service for cigarettes delivered by De La Rue reaches major milestone

De La Rue, in partnership with the Federal Tax Authority (FTA) of the UAE, has reached a major milestone in its deployment of a Digital Tax Stamp (DTS) solution to track and trace tobacco products. From May 1st 2019, no more cigarettes may be legally imported into the UAE that do not carry both a physical tax stamp and digital code on their packaging. 

To date the DTS system, running on the DLR Certify™ system, has received orders for over 100 million tax stamps and digital codes which are being supplied to manufacturers through the systems implemented in their production locations. UAE Customs Authorities have been fully trained and equipped to inspect, accept and approve all shipments which are being tracked from manufacturer through importer and into the supply chain in the UAE.

The solution will also ensure that the UAE complies with the World Health Organisation’s Framework Convention for Tobacco Control, designed to minimise illicit trade in tobacco-based products.

Martin Sutherland, Chief Executive Officer of De La Rue, said:

“We are pleased with the progress we are making on this important project and to have achieved this significant milestone in partnership with the FTA. Our authentication credentials are second to none and this programme demonstrates our capability in delivering physical and digital authentication.”


- ends -


De La Rue plc +44 (0)1256 605000

Sinead Keller                Head of Media and PR

Lili Huang                     Head of Investor Relations


Brunswick +44 (0)207 404 5959

Azadeh Varzi

Stuart Donnelly


About De La Rue

De La Rue’s purpose is to enable every citizen to participate securely in the global economy. As a trusted partner of governments, central banks and commercial organisations, De La Rue provides products and services that underpin the integrity of trade, personal identity and the movement of goods.

As the world’s largest designer and commercial printer of banknotes, De La Rue designs, manufactures and delivers banknotes, banknote substrates and security features to customers in a world where currency will continue to be a key part of the developing payments eco-system.  De La Rue is the only fully integrated supplier of polymer banknotes, and creates security features that ensure banknotes are protected against counterfeiting.

De La Rue is the world’s largest commercial designer and printer of passports, delivering national and international identity tokens and software solutions for governments in a world that is increasingly focused on the importance of a legal and secure identity for every individual.

De La Rue also creates and delivers secure product identifiers and ‘track and trace’ software for governments and commercial customers alike to help to tackle the challenge of illicit or counterfeit goods and the collection of revenue and excise duties.

De La Rue is listed on the London Stock Exchange (LSE:DLAR). For further information visit

Back to Latest News

Subscribe to News