De La Rue’s world leading design team helps bring Jane Austen to life on new £10 note

The new £10 note, featuring the novelist Jane Austen, has been unveiled today by the Bank of England in a ceremony at Winchester Cathedral.

It has been designed and printed by De La Rue, the world’s largest commercial producer of banknotes and passports. The talented artistic team turned a well-known portrait of the author into the image on the note.

This is the first time a Bank of England banknote includes a specific tactile feature to help blind and partially sighted people to identify the notes. De La Rue worked closely with the Bank of England to develop this new feature for the £10 note. This is in addition to the elements already incorporated into their banknotes for vision impaired people, such as bold numerals, different colours and sizing.

Martin Sutherland, the Chief Executive of De La Rue, said:

“We are proud of our on-going partnership with the Bank of England, and delighted to have been closely involved in the development of the new £10. 

“We are a great British business and creating symbols of national pride - be they in currency or passports - is at the heart of what we do.  This new note celebrates the life and work of Jane Austen, a fitting tribute in this, the 200th anniversary of her death.”

Commenting at the launch, Chief Cashier of the Bank, Victoria Cleland said:

“The new Jane Austen £10 note marks the next exciting step in the Bank of England’s move to cleaner, safer, stronger polymer banknotes.

“We have been working extensively with all our stakeholders to ensure a smooth transition and I look forward to the public being able to use these new notes from September. I am grateful to the De La Rue team for their help in the process.”

Martin Sutherland on Sky News.



For further information, please contact:

Sinead Keller
Head of Media and PR
m. +44 (0)7584 155244


About De La Rue:

De La Rue’s purpose is to enable every citizen to participate securely in the global economy. As a trusted partner of governments, central banks and commercial organisations, De La Rue provides products and services that underpin the integrity of trade, personal identity and the movement of goods.

As the world’s largest designer and commercial printer of banknotes, De La Rue designs, manufactures and delivers banknotes, banknote substrates and security features to customers in a world where currency will continue to be a key part of the developing payments eco-system. De La Rue is the only fully integrated supplier of both paper and polymer banknotes, and creates security features that ensure banknotes are protected against counterfeiting.

De La Rue is the world’s largest commercial printer of passports, delivering national and international identity tokens and software solutions for governments in a world that is increasingly focused on the importance of a legal and secure identity for every individual.

De La Rue also creates and delivers secure product identifiers and ‘track and trace’ software for governments and commercial customers alike to help to tackle the challenge of illicit or counterfeit goods and the collection of revenue and excise duties.

De La Rue is listed on the London Stock Exchange (LON-DLAR). For further information visit

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