De La Rue secures its biggest ever single order for the supply of Visa dove holograms

London, 14 Sep 2011

De La Rue Holographics has secured its biggest ever single order for Visa dove security holograms. The first shipment from a total of 20 million units has already been dispatched to the Far East, with the remainder to follow over the coming months. The holograms, which are supplied in reels ready to be hot stamped onto Visa branded financial transaction cards, depict the iconic three dimensional Visa dove symbol which appears to move as the hologram is tilted. De La Rue has been an accredited supplier since the mid 1990’s.

This latest order reinforces De La Rue’s position as one of the leading suppliers of holographic products to the financial card market.

As Ruth Euling, De La Rue Holographics’ managing director points out, " De La Rue believes in the opportunity for expansion in its secure hologram business, as evidenced by this significant order for Visa dove holograms. With over 200 clients across four market sectors we have a very solid platform for growth. Our proposed site relocation plan, which would see hologram manufacturing move from our current facility in Basingstoke in the UK to another of De La Rue’s British sites in Westhoughton, near Bolton within the next 12-18 months, will allow us to better utilise current resources across the De La Rue group, as well as improve and invest in plant and operations for the future. Alongside our plans to improve capability, productivity and efficiency, we will continue to work with our customers to keep our holograms at the leading edge of security."

14 September 2011

For further information please contact:

Natalise Rigby, Marketing Manager, De La Rue Holographics (
+44 (0)1256 859862


As the world’s largest integrated commercial security printer and papermaker, De La Rue is a trusted partner of governments, central banks, issuing authorities and commercial organisations around the world.

The Group is involved in the design and production of over 150 national currencies and a wide range of security documents including passports, driving licences, authentication labels and tax stamps. In addition, the Group manufactures sophisticated, high speed, cash sorting equipment.

De La Rue also offers a range of specialist services and software solutions including government identity schemes, product authentication systems and cash management processing solutions.

De La Rue employs approximately 4,000 people worldwide and is listed


  1. De La Rue has over 15 years’ experience in secure holographic authentication devices market.
  2. De La Rue is one of only three suppliers accredited to produce the VISA dove hologram.
  3. De La Rue’s holograms can be seen on over 40 different currencies and more than 95 different banknote denominations.

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