Responding to a changing dynamic and the evolving requirements of the Identity market, De La Rue announces the launch of DLR Identify™, a new citizen centric web based software solution, complemented by three new physical document security features and two new thin film laminates for passport bio-data page protection. This launch reasserts De La Rue’s leadership position in the passport and identity market via the delivery of a widened offering, responding to current market trends and identified future requirements.
The Identity industry is transitioning at a pace, with a growing reliance on the digital aspects of identity management and a need for ever more sophisticated data security and multi-functional citizen centric services. De La Rue seamlessly integrates the digital system that manages a citizen’s identity with the physical document itself. Showing a strong understanding that every nation’s requirements are unique, De La Rue creates identity protection solutions that are completely tailored to the customer’s specific needs and challenges.
Unveiled at last month’s Security Document World conference and exhibition in London, De La Rue launched their latest digital offering, DLR Identify™, to the market; a web-based software solution for the secure management, personalisation and storage of citizen identity data.
This new system provides the functionality needed to underpin eGovernment and eCitizen applications, as well as border and document control solutions. Built using MIDIS™ technology to power its personalisation module, DLR Identify™ allows governments to record, validate, retrieve, update, certify and issue documents to citizens. Modular, scalable and configurable, DLR Identify™ is comprised of six core elements; ID Register / ID Enrol / ID Verify / ID Perso / ID Issue / ID Control, is fully compliant to ICAO and ISO requirements, and delivers integrated reporting with strong proven security credentials.
In addition to their new digital solution, De La Rue launched a series of physical product innovations to market as a direct response to a number of specifically identified security threats to the bio-data page for passports and ePassport documents:
A specialist, unique and complex watermarking feature, where small areas appear lighter and thinner than their background, positioned to register across the sheet. This process has been developed and patented by De La Rue to prevent the splitting of paper, the lifting of the laminate and its reassembly with fraudulent data.
Continuous Bio-Data Page™
A new patented method of book construction where the bio-data page continues across the spine to also form the rear end page of the book. This technique greatly hinders the removal of the bio-data page; the prime target of most fraudulent attempts of document alteration.
Spectrum™ is a colour changing print feature with “movement” and “on/off” effect using proven latent image technology providing a sophisticated anti-copy feature that is resistant to colour copiers, scanners or attempted desktop reproduction.
De La Rue also launched two new thin film holographic laminate patches, the first products to market as a result of their recently announced partnership with Dai Nippon Printing Co Ltd for cooperation on the development of new anti-counterfeit technologies to be used in the secure identity document solutions;
SHIELD Embossed™ Holographic Laminate
A high-gloss thin film laminate protection solution created using e-beam technology to deliver the highest resolution and definition of quality. A striking use of complex 3-dimensional models ensures immediate recognition and provides a powerful verification feature.
SHIELD Volume™ Holographic Laminate
Using Lippmann holographic technology, SHIELD Volume™ displays a strong monochrome image with high movement and exceptional depth with 3D models that transition in both the horizontal and vertical directions and can be easily viewed under a mix of different lighting conditions.
A complete communications campaign entitled “The Next Generation of Identity Management Solutions” including new animations, interactive presentations, house book samples, printed materials & features guides supports this launch and is to be rolled out over the coming weeks.
Julian Payne, Product Marketing Director at De La Rue commented “This is an exciting time for the Identity market with a continued strong shift towards ever more sophisticated digital security and citizen centric services yet at the same time, the identity document remains absolutely crucial as the first line of defence for the protection and verification of an individual’s actual identity. This new offering addresses all these needs and enables De La Rue to deliver the next generation of identity management solutions”.
For more information please contact
Claire Burrows, Head of Brand and Customer Marketing
T +44 (0) 1256 605000
About De La Rue plc:
De La Rue is a leading provider of sophisticated products and services that keep nations, their economies and their populations secure. At the forefront of identity management and security, De La Rue is a trusted partner of governments, central banks and commercial organisations around the globe.
De La Rue is a leading commercial banknote printer, security paper maker and provider of security products and software solutions and, as a trusted partner of governments, central banks and commercial organisations around the world, is at the forefront of the battle against the counterfeiter.
As the world’s largest commercial banknote printer, De La Rue provides customers with a fully integrated range of sophisticated products and services which are available either individually or as a whole. This includes a leading design capability, production of innovative security components, manufacture of security paper and polymer substrates and sophisticated printing of banknotes, all contributing to trust in the integrity of currencies.
De La Rue is the world’s largest commercial passport manufacturer in an environment of increasing global concern over security at national boundaries and border control. De La Rue also produces a wide range of other security products, including tax stamps for governments who are seeking to combat illicit trade and collect excise duties. Other products include authentication labels, assuring purchasers of product validity, and government identity documents. In addition the Group manufactures high speed cash sorting and banknote inspection equipment.
De La Rue also provides a range of specialist services and software solutions including government identity schemes, product authentication systems and cash management processing solutions.
De La Rue is listed on the London Stock Exchange (LON:DLAR).