De La Rue - link to home page
  • Search
    • Currency
      • Overview
      • Housenotes
        • First Edition
        • Design Story
        • Security Features
      • Products
        • SAFEGUARD®
        • SAFEGUARD® Features
        • ASSURE™
        • NEXUS™
        • IGNITE® Thread
        • KINETIC STARCHROME® Thread
        • PUREIMAGE™ Thread
        • Holographic Stripes & Patches
        • GEMINI™
        • ENIGMA™
        • MASK™
      • Domain expertise
        • DLR Design
        • DLR Analytics
        • Advanced Banknote Manager Course
        • Counterfeit training
        • Public Education
        • Operational Excellence
      • Thought leadership
      • Events
      • Downloads
    • Authentication
      • Overview
      • Markets
        • Government Revenue
          Solutions
          • – Government Revenue Solutions Products
        • Brand Protection
          • – Traceology
          • - Security labels
        • ID Security Components
        • Financial & Secure Products
      • Domain expertise
        • Holography expertise
        • Design expertise
        • Software expertise
      • Thought leadership
      • Events
    • Responsible Business
      • Environment
      • Social
      • Governance
        • Code of business principles and ethical standards
        • Modern slavery act statement
        • Our certifications
        • Our risk management framework
        • Our tax strategy
        • Payment terms, practices, policies and performance
        • Our articles of association
        • Gender pay gap reporting
        • Diversity, equity and inclusion
        • Companies act 2006 s430(2B) statements
      • Case Studies
        • Authentication
        • Currency
    • Corporate
      • For investors
        • GM 2022 Information
        • AGM information
        • Results and reports
        • Capital Raising
        • Share price
          • – Detailed share price
          • – Share price chart
          • – Share price calculator
          • – Historical share price
        • Shareholder information
          • – Dividends
          • – 5 year record
          • – Share dealing services
          • – Shareholder forms
          • – Electronic communications
          • – FAQs
        • Financial news
        • Financial calendar
        • Investor contacts
      • For press
        • Media kit
        • Media contacts
      • Governance
        • Board of Directors
        • Governance and pension policies
        • Business conduct
        • Tax strategy
        • Committees
        • Section 430(2B) Companies Act 2006 statement
    • About us
      • Our locations
        • Europe
          • Malta
        • North America
        • Asia Pacific
        • Middle East & Africa
      • Our people
        • Board of Directors
        • Executive leadership
      • Our history
    • News
    • Careers
    • Contact
    • Search
    • Currency
      • Overview
      • Housenotes
        • First Edition
        • Design Story
        • Security Features
      • Products
        • Safeguard
        • Safeguard Features
        • ASSURE™
        • NEXUS™
        • Ignite Thread
        • Kinetic StarChrome Thread
        • PureImage Thread
        • Holographic Stripes & Patches
        • Gemini
        • Enigma
        • Mask
      • Domain Expertise
        • DLR Design
        • DLR Analytics
        • Advanced Bank Manager Course
        • Counterfeit training
        • Public Education
        • Operational Excellence (SPW)
      • Thought Leadership
      • Events
    • Authentication
      • Overview
      • Markets
        • Government Revenue Solutions
          • Government Revenue Solutions Products
        • Brand Protection
          • Traceology
          • Security labels
        • ID Security Components
        • Financial & Secure Products
      • Domain Expertise
        • Holography expertise
        • Design expertise
        • Software expertise
      • Thought Leadership
      • Events
    • Responsible Business
      • Environment
      • Social
      • Governance
        • Code of business principles and ethical standards
        • Modern slavery act statement
        • Our certifications
        • Our risk management framework
        • Our tax strategy
        • Payment terms, practices, policies and performance
        • Our articles of association
        • Gender pay gap reporting
        • Diversity, equity and inclusion
        • Companies act 2006 s430(2B) statements
      • Case Studies
        • Authentication
        • Currency
    • Corporate
      • For investors
        • GM 2022 Information
        • AGM information
        • Results and reports
        • Share price
          • Detailed share price
          • Share price chart
          • Share price calculator
          • Historical share price
        • Shareholder information
          • Dividends
          • 5 year record
          • Share dealing services
          • Shareholder forms
          • Electronic communications
          • FAQs
        • Financial news
        • Financial calendar
        • Investor contacts
      • For press
        • Media kit
        • Media contacts
      • Governance
        • Board of Directors
        • Governance and pension policies
        • Business conduct
        • Tax strategy
        • Committees
        • Section 430(2B) Companies Act 2006 statement
    • About
      • Our locations
        • Europe
          • Malta
        • North America
        • Middle East & Africa
        • Asia Pacific
      • Our people
        • Board of Directors
        • Executive Leadership
      • Our history
    • News
    • Careers
    • Contact
    • There are no suggestions because the search field is empty.
    News

    De La Rue launches a new era in Holographics – PureImage™

    Published on 12 Apr 2019 by De La Rue plc
    Share on LinkedIn Share on Twitter Share on Email

    Holographic threads are globally established and trusted public authentication features. PureImage™ - De La Rue's latest customisable holographic security thread - is a game changer.  It is an extremely bright holographic thread with clear imagery and bold movement for easy authentication and immediate user authentication.

    With an increased demand from the market for higher brightness and new distinguished effects in holographics, PureImage™ thread exceeds expectations with five core bold base effects and bespoke customisation, in addition to passing all industry tests for durability and adversarial analysis. Secure, robust and recognisable, PureImage™ is compatible with pre-print coating and post print varnish and can deliver a Level Two functionality via added machine readability properties and optional UV fluorescence.  Available in a variety of widths (up to 6mm), PureImage™ thread is suitable for use on all banknote designs and denominations within a banknote family.

    Steve Mitchell, Head of Product Marketing Technology Portfolio at De La Rue - the world’s most trusted and reliable supplier of banknotes, with over 200 years of anti-counterfeit experience - commented:

    “The eye catching dynamic movement that we see with PureImage™ is extremely memorable, with its high levels of durability and secure designs, PureImage™ security thread is suitable for all circulating environments, maintaining its’ clear and bright appearance, even in the harshest conditions.” 

    PureImage -thread-option-B1
    PureImage™ is a trademark of De La Rue International.  
     
    For further information please visit our Product Spotlight page.
     

    About De La Rue

    De La Rue’s purpose is to enable every citizen to participate securely in the global economy. As a trusted partner of governments, central banks and commercial organisations, De La Rueprovides products and services that underpin the integrity of trade, personal identity and the movement of goods.

    As the world’s largest designer and commercial printer of banknotes, De La Rue designs, manufactures and delivers banknotes, banknote substrates and security features to customers in a world where currency will continue to be a key part of the developing payments eco-system. De La Rue is the only integrated supplier of both paper and polymer banknotes, and creates security features that ensure banknotes are protected against counterfeiting.

    De La Rue is the world’s largest commercial designer and printer of passports, delivering national and international identity tokens and software solutions for governments in a world that is increasingly focused on the importance of a legal and secure identity for every individual.

    De La Rue also creates and delivers secure product identifiers and ‘track and trace’ software for governments and commercial customers alike to help to tackle the challenge of illicit or counterfeit goods and the collection of revenue and excise duties.

    De La Rue is listed on the London Stock Exchange (LSE:DLAR). For further information visit www.delarue.com

     

    Back to Latest News

    Lastly, sign up to receive our news

    Back to top of page
    • FAQs
    • Careers
    • Contact
    • Privacy
    • Legal Disclaimer
    • Insurance Details
    • Accessibility
    • Cookie Notice
    • Modern slavery statement

    Connect with us:

    •  
    •  
    • FAQs
    • Careers
    • Contact
    • Privacy
    • Legal Disclaimer
    • Insurance Details
    • Accessibility
    • Cookie Notice
    • Modern slavery statement

    Connect with us:

    •  
    •  
     

    © De La Rue plc