De La Rue launches a new era in Holographics – PureImage™

Holographic threads are globally established and trusted public authentication features. PureImage™ - De La Rue's latest customisable holographic security thread - is a game changer.  It is an extremely bright holographic thread with clear imagery and bold movement for easy authentication and immediate user authentication.

With an increased demand from the market for higher brightness and new distinguished effects in holographics, PureImage™ thread exceeds expectations with five core bold base effects and bespoke customisation, in addition to passing all industry tests for durability and adversarial analysis. Secure, robust and recognisable, PureImage™ is compatible with pre-print coating and post print varnish and can deliver a Level Two functionality via added machine readability properties and optional UV fluorescence.  Available in a variety of widths (up to 6mm), PureImage™ thread is suitable for use on all banknote designs and denominations within a banknote family.

Steve Mitchell, Head of Product Marketing Technology Portfolio at De La Rue - the world’s most trusted and reliable supplier of banknotes, with over 200 years of anti-counterfeit experience - commented:

“The eye catching dynamic movement that we see with PureImage™ is extremely memorable, with its high levels of durability and secure designs, PureImage™ security thread is suitable for all circulating environments, maintaining its’ clear and bright appearance, even in the harshest conditions.” 

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PureImage™ is a trademark of De La Rue International.  
For further information please visit our Product Spotlight page.

About De La Rue

De La Rue’s purpose is to enable every citizen to participate securely in the global economy. As a trusted partner of governments, central banks and commercial organisations, De La Rueprovides products and services that underpin the integrity of trade, personal identity and the movement of goods.

As the world’s largest designer and commercial printer of banknotes, De La Rue designs, manufactures and delivers banknotes, banknote substrates and security features to customers in a world where currency will continue to be a key part of the developing payments eco-system. De La Rue is the only integrated supplier of both paper and polymer banknotes, and creates security features that ensure banknotes are protected against counterfeiting.

De La Rue is the world’s largest commercial designer and printer of passports, delivering national and international identity tokens and software solutions for governments in a world that is increasingly focused on the importance of a legal and secure identity for every individual.

De La Rue also creates and delivers secure product identifiers and ‘track and trace’ software for governments and commercial customers alike to help to tackle the challenge of illicit or counterfeit goods and the collection of revenue and excise duties.

De La Rue is listed on the London Stock Exchange (LSE:DLAR). For further information visit


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