De La Rue and OPTEL agree to new strategic partnership to tackle increasing demand in the brand protection market

De La Rue and OPTEL today announced a strategic partnership to address the growing threat of global counterfeiting. 

De La Rue is the global leader in anti-counterfeit solutions as well as the world’s largest printer of both currency and passports.  OPTEL is the leading provider of end-to-end traceability systems for diverse industries. The company’s renowned solutions help stop product counterfeiting, particularly in the pharmaceutical industry ─ the most mature and regulated brand protection market.

The strategic partnership between De La Rue and OPTEL will leverage an unparalleled level of knowledge, capability and global reach to offer brand owners solutions which ensure product visibility and authenticity from manufacture to the end consumer.

The combination of De La Rue’s expertise and OPTEL’s unique serialization software will enable new anti-counterfeiting solutions, making the nature of this partnership technological as well as strategic.

Through this partnership, the companies will collaborate closely on new product development and broad customer engagement in order to further fight counterfeiting and protect brands. The cost of counterfeiting in 2017 is estimated to be $1.2 Trillion and growing, according to Research and Markets, so developing new products to address this is vital for both business and the consumer.

Speaking about the partnership, Martin Sutherland, De La Rue’s CEO, said:

“A key part of De La Rue’s strategy is growth within the Product Authentication market.  Following the acquisition last year to create De La Rue Authentication Systems, this partnership with OPTEL further enhances the skills and capabilities to accelerate our ambitions in this sector.”

Louis Roy, President of OPTEL added:

“OPTEL has always been an innovative and customer-centric company, so we are always pleased to use our technologies to help develop something new that will create value. The capability fit between our two companies is very clear. Beyond that, we are excited about this opportunity because we share a common belief in responsible and sustainable business.  Our complementary technologies and shared values make me confident that this partnership will flourish.”


For further information, please contact:

Sinead Keller
Head of Media and PR, De La Rue
+44 (0)7584 155244

Erica Boisvert

Director, Corporate Communications and Public Affairs


Tel.: 418 688-0334, ext.6431

Cell.: 418 456-2704


About De La Rue:

De La Rue’s purpose is to enable every citizen to participate securely in the global economy. As a trusted partner of governments, central banks and commercial organisations, De La Rue provides products and services that underpin the integrity of trade, personal identity and the movement of goods.
As the world’s largest designer and commercial printer of banknotes, De La Rue designs, manufactures and delivers banknotes, banknote substrates and security features to customers in a world where currency will continue to be a key part of the developing payments eco-system. De La Rue is the only fully integrated supplier of both paper and polymer banknotes, and creates security features that ensure banknotes are protected against counterfeiting.

De La Rue is the world’s largest commercial printer of passports, delivering national and international identity tokens and software solutions for governments in a world that is increasingly focused on the importance of a legal and secure identity for every individual.
De La Rue also creates and delivers secure product identifiers and ‘track and trace’ software for governments and commercial customers alike to help to tackle the challenge of illicit or counterfeit goods and the collection of revenue and excise duties.
De La Rue is listed on the London Stock Exchange (LON-DLAR). For further information visit



Certified B Corporation, OPTEL, is a leading multinational provider of traceability systems, and its mission is to create a better world through intelligent supply chains. The company’s renowned solutions ensure the quality of consumer health products and help stop counterfeiting of pharmaceuticals and medical devices throughout the world. OPTEL is also adapting its innovative technologies to create efficiencies in various other sectors ─ from health-related industries to smart manufacturing and more, all can benefit from traceability. With the recent acquisitions of Verify Brand and GeoTraceability, OPTEL is the only company to provide end-to-end traceability solutions, providing true visibility across the entire supply chain.  OPTEL’s expertise will allow diverse industries to measure, inspect, control and track a variety of elements to improve quality and make better use of resources. For more information, visit

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