Public
Education
De La Rue’s expertise in new banknote introduction and public education helps ensure a successful launch. Learn from 169 years of research to experience a seamless banknote launch to be proud of.
Making your launch a clear success through public education
Changing public perception
Most members of the general public use banknotes as part of their daily lives without giving them a second thought. Skilled banknote design and effective security features help ensure that banknote interactions are intuitive and natural. However, the introduction of a successful new series of banknotes requires extremely careful planning from those involved in the central bank or issuing authority.
Educating the public
Public and professional education is an important part of a successful banknote launch. It helps generate excitement and engagement as well as informing the public about what to look for. As more central banks transition to polymer banknotes good communication also helps to manage expectations about the differences between paper and polymer, ultimately helping increase the acceptance of the new banknotes.
How we can help you
Launches are often most successful when all stakeholders are considered and engaged, including public and professional money handlers. We are here to design, manufacture and help central banks achieve an equally successful launch.
Understand
Learn what works well from real life examples of public education campaigns to drive success in your next venture.
Learn
Gain practical knowledge from De La Rue’s team of experts, with unique worldwide experience of supporting customers’ public education campaigns.
Discover
Learn about specialist research in the field of public education to understand how your banknotes are perceived by the members of the public.
Implement
Be able to apply a well-tested, structured and logical approach to your new banknote design and development to ensure your end product reaches the desired results.
Of all banknotes in circulation across the world have been designed by De La Rue.
Educational programmes offered by De La Rue to 36 countries since 2015.
Of all new banknotes since 2020 have been designed for commercial manufacture by De La Rue.
