Our strategy
De La Rue's strategy can be summarised in three broad pillars: grow repeatable business, drive efficient operations and invest for the future.
De La Rue's three pillars
These pillars encompass security features, polymer substrates, and banknote design — providing a comprehensive foundation for secure and effective currency solutions.
These are explained in more detail below:
Grow repeatable business
Increasing our revenue through relationships providing ongoing income.
Drive efficient operations
Streamlining our business to minimise cost while retaining flexibility.
Invest for the future
Focusing our technical expertise to develop the solutions of the future.
Our 2025 strategy
We have outlined De La Rue's strategy for 2025 in the table below based on our three core pillars of grow repeatable business, drive efficient operations and invest for the future.
| Pillar | Target |
| Grow repeatable business |
Continue to supply secure, innovative banknotes of the highest quality to our customers |
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Operate in accordance with the highest ethical standards |
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Target the large market of state printworks for sales of:
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| Drive efficient operations |
Optimise the funding position of the Group |
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Balance Currency operations to match anticipated demand - continue to print banknotes profitably |
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Resolve remaining legacy issues affecting shareholder value |
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Deliver further operational efficiency improvement, with strong focus on cash generation |
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Deliver seamlessly for our customers |
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| Invest for the future |
Commercialise the next generation of effects, security features and product formats using our expertise in surface-relief micro-structures and volume holography |
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Evolve SAFEGUARD® for the next generation of security features and maintain ‘best for printers’ position |
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Continue to improve our energy efficiency as we work towards carbon neutrality from our own operations by 2030 |