PUREIMAGE™
Holographic thread
With striking effects from every angle, PUREIMAGE™ is the next generation of holographic threads; featuring novel movement and pulsing effects not usually associated with holograms.
Uniquely striking PUREIMAGE™ holographic thread
How PUREIMAGE™ works
PUREIMAGE™ threads leverage the natural eye-catching quality of metallic finishes, enhanced by advanced diffractive microstructures that create dynamic visual effects visible from any tilt angle. With a broad viewing angle, PUREIMAGE™ delivers strong impact from 2mm widths, becoming even more striking in wider thread formats.
Creating a custom holographic thread
PUREIMAGE™ holographic effects are created using bespoke imaging equipment programmed with advanced encoding technology. This enables a range of sophisticated visual effects, including pulsing, intuitive (single-direction) movement, and counterintuitive (opposing-direction) movement.
Designs can be fully customised—integrating characters, numerals, or symbols into the motion—making PUREIMAGE™ an exceptionally versatile and secure thread solution.
PUREIMAGE™ holographic thread is perfect for
Flexible application
PUREIMAGE™ can be deployed across an entire banknote series, with higher-value denominations featuring wider threads and more intricate, visually complex variations—enhancing both security and differentiation.
Strong visual identity
Establish a strong visual identity across your banknote series by integrating holographic patches, stripes, and other advanced visual effects. These elements not only enhance aesthetic appeal but also foster public trust and engagement through easily recognisable, secure features.
Superior compatibility
PUREIMAGE™ complements KINETIC STARCHROME®, enabling seamless integration of both features within an existing banknote series for enhanced visual impact and layered security.
Proven at scale
Proven in both state printworks and commercial printing environments, PUREIMAGE™ has been trusted in the production of billions of banknotes worldwide—delivering reliability, scalability, and peace of mind.
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