De La Rue is voted a Superbrand!
The Business Superbrands survey has been tracking the perception of a wide-range of business brands in the UK since 2001. Superbrands are identified annually through an extensive and robust research process that measures the equity of thousands of brands and businesses - with all the key players in each sector nominated to be voted on.
This year’s survey evaluated just under 1,600 brands across 63 categories from ‘Accountancy & Business Services’ to ‘Waste Management & Recycling.’ Only the most highly-regarded brands from each category are awarded Superbrand status.
The research process was managed by The Centre for Brand Analysis (TCBA) in partnership with Dynata, one of the world’s leading data research companies. It follows a voting process involving 2,500 UK business professionals, supplemented by an expert council comprising 24 senior business-to-business marketing leaders.