Ignite®, a visually spectacular, next-generation banknote security thread, is the latest banknote innovation from De La Rue, the world’s most trusted and reliable supplier of banknotes, with over 200 years of anti-counterfeit experience.
A highly complex, technological innovation in banknote design from industry leaders De La Rue, Ignite® is an exciting, highly secure, next-generation security thread that pushes the boundaries of banknote design.
This new feature expertly layers proven liquid crystal colour-shift with advanced optical microstructure technologies to create an engaging, dynamic and distinctive effect that offers the ultimate high-impact security solution for public authentication.
The vivid, dynamic effects of Ignite®, its striking clarity, depth of colour and eye-catching movements are designed to draw the user in, enticing them to engage, examine and play with the banknote – making it instantly more recognisable and memorable to members of the public. This enhanced familiarity with the feature enables easy, immediate authentication by the end user.
Available in 6 different pattern designs and 3 colour shift options, Ignite® can also display bespoke content.
Perception studies carried out by De La Rue during the pre-launch phase of this product, 95% of those surveyed rated Ignite® as a very ‘easy’ feature to identify*. With samples now displaying on stand at this week’s event, Central Banks from across the globe are now able to see for themselves how Ignite® really does deliver the next generation solution and an unrivalled blend of aesthetics, science and security.
Speaking about the new feature, Steve Mitchell – Product Marketing Manager for Security Features - said “Ignite® is one of our next generation combinational features that integrates two, distinct and highly robust technologies within a single feature, making it extremely difficult to corrupt, replicate or counterfeit. With 18 base combinations to choose from and the option of integrating bespoke design content plus its powerful ability to engage with the user, Ignite® delivers impact from every angle.”
*Facilitated workshop with 16 attendees representing 15 Central Banks, June 2017
Ignite® is a registered trademark of De La Rue International Limited.
For further information, please contact:
Sinead Keller- Head of Media and PR, De La Rue
e. email@example.com m. +44 (0)7584 155244
About De La Rue:
De La Rue’s purpose is to enable every citizen to participate securely in the global economy. As a trusted partner of governments, central banks and commercial organisations, De La Rue provides products and services that underpin the integrity of trade, personal identity and the movement of goods. As the world’s largest designer and commercial printer of banknotes, De La Rue designs, manufactures and delivers banknotes, banknote substrates and security features to customers in a world where currency will continue to be a key part of the developing payments eco-system.
De La Rue is the only fully integrated supplier of both paper and polymer banknotes, and creates security features that ensure banknotes are protected against counterfeiting. De La Rue is the world’s largest commercial printer of passports, delivering national and international identity tokens and software solutions for governments in a world that is increasingly focused on the importance of a legal and secure identity for every individual. De La Rue also creates and delivers secure product identifiers and ‘track and trace’ software for governments and commercial customers alike to help to tackle the challenge of illicit or counterfeit goods and the collection of revenue and excise duties.
De La Rue is listed on the London Stock Exchange (LON-DLAR). For further information visit www.delarue.com