DE LA RUE – 2018 FIFA World Cup Russia ™ Licensee

With the FIFA World Cup™ underway fans are rushing to pick up 2018 memorabilia and can be confident they are getting the real thing as they are all authenticated with De La Rue’s highly secure holographic labels which protect against counterfeit goods.

Having worked with FIFA since 2006 on the last three FIFA World Cup ™ , De La Rue has again signed a licensing agreement to produce official licenced product authentication holograms that help fans know the products they buy are genuine.

Over 120 million highly secure labels have been delivered for use on officially licensed merchandise such as clothing, football stickers and souvenir items for 2018 FIFA World Cup Russia ™ . These secure labels are easy to recognise and validate to check the product is not a fake, and each one includes a high security customised hologram with a colour stereogram animation, which incorporates microprint, tamper evidence and an individual serial number. These holograms, which are officially referred to as Licensed Authentication Devices, are distributed to Authorised Licensees and are incredibly difficult to counterfeit.

The cost of counterfeit and pirated goods is annually estimated to be around $1.2 Trillion and growing, so the need to protect products is vital for both consumers to know they have a genuine product and for businesses to protect their revenues.

Steve Mercer, Service Delivery Director at De La Rue, said:

“We are incredibly proud to have again been selected to help to protect the licensed products for this year’s FIFA World Cup ™  and hope fans feel confident they know they are getting the real deal when they see one of our holographic labels. They might seem simple enough, but they are in fact highly secure and include an array of features which guard against fraud and make it really tough to counterfeit.

In addition De La Rue produces hologram labels for the UEFA (Union of European Football Associations) and the FA (Football Association UK).







For further information, please contact:

Sinead Keller, Head of Media and PR

De La Rue plc

+44 (0)7584 155244


About De La Rue:

De La Rue’s purpose is to enable every citizen to participate securely in the global economy. As a trusted partner of governments, central banks and commercial organisations, De La Rue provides products and services that underpin the integrity of trade, personal identity and the movement of goods. As the world’s largest designer and commercial printer of banknotes, De La Rue designs, manufactures and delivers banknotes, banknote substrates and security features to customers in a world where currency will continue to be a key part of the developing payments eco-system.

De La Rue is the only fully integrated supplier of both paper and polymer banknotes, and creates security features that ensure banknotes are protected against counterfeiting. De La Rue is the world’s largest commercial printer of passports, delivering national and international identity tokens and software solutions for governments in a world that is increasingly focused on the importance of a legal and secure identity for every individual. De La Rue also creates and delivers secure product identifiers and ‘track and trace’ software for governments and commercial customers alike to help to tackle the challenge of illicit or counterfeit goods and the collection of revenue and excise duties.

De La Rue is listed on the London Stock Exchange (LON-DLAR).

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