The threat to a Brand owners’ revenue from counterfeit and diverted products being sold in their markets is not new, and in today’s global economy where trade is enabled by online marketplaces and international supply chains, this problem continues to grow and gain velocity.
Safeguarding reputations and revenue demands authentication and traceability solutions that are robust, adaptable and can be quickly deployed. De La Rue provides comprehensive modular software solutions, which provide authentication against counterfeit and fraud, and traceability to detect smuggling and diversion.
Through the combination of supply chain integration, user-friendly mobile apps, big data storage and data analytics reporting, De La Rue’s Traceology® Suite seamlessly connects consumers, brand owners, manufacturers, 3rd party logistics providers and international brand investigators.
Traceology’s data aggregation collates and presents critical brand protection intelligence quickly and easily, a process that could have previously taken weeks or months, or even never been accomplished.
Our Traceology® Suite enables eVerification through the scanning of the QR code on our PURE™ and IZON® labels. This acts as a secondary product verification method and also provides a simple platform for brands to interact with their customers. The Traceology® Gateway app not only verifies the label but can be easily customised to your needs to guide the user through the authentication process, which include how to tell videos and images.
"The new £20 continues the Bridges Series, building on the design and images of the polymer £5 and £10, including the innovative substrate windows as actual windows in The Mound building in the design. The new holographic foil features the statue Victory that sits on top of The Mound building and this hologram is the most impactful to date."
Richard Hill, Bank of Scotland
“Thanks to Izon®, we had a great launch. Not only has counterfeiting been thwarted, but the seals help convey trust for our brand in the eyes of the consumer. Consumers know there is something worth protecting inside and it helps reinforce our brand’s premium quality.”
Owner, Kind Juice
"We are delighted with our new £20 note design and encourage members of the public to look at the holographic foil to see a spider crawling as well as view Robert the Bruce in three dimensions."
Clydesdale Bank
"We have worked very closely with De La Rue on this note, from the initial design through to the mass production, and are very pleased with the result. This new note is an important part of our commitment to providing cash that consumers can use with confidence and marks a step forward in our fight against counterfeiting.”
Sarah John, Bank of England Chief Cashier
“The Authentication Solutions team and Brother have collaborated closely to bring together the critical elements of a strong, global consumer protection program, including easy overt validation technology, and Traceology® eVerification to assist our customers in buying genuine Brother supplies they can rely on. Izon® and Traceology® have proven to provide powerful support for anti-counterfeiting measures for Brother over the past several years.”
Senior Managing Executive Officer, Brother Industries, Ltd.
“We are extremely proud of the new commemorative banknote created to commemorate the XVI Pacific Games 2019 being hosted in Samoa and are thankful to De La Rue for their close collaboration throughout this project and supporting us in developing our first carbon neutral banknote.”
Governor of the Central Bank of Samoa, Maiava Atalina Emma Ainuu-Enari
“Thanks to De La Rue technology, these notes are cleaner, more durable and more secure than their paper predecessors.”
Malcolm Buchanan, Chair, Scotland Board, Royal Bank of Scotland
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