Empowering brand owners and supply chain participants to protect their products from illicit activities.
Traceology® helps to streamline supply chain integration, big data storage, and data analytics to provide real-time, critical intelligence for brand protection teams.
Stay a step ahead of counterfeit threats with our enhanced counterfeit alert feature. Receive real-time notifications straight to your inbox, complete with precise location data. This feature empowers your team to take immediate action, instruct enforcement and curb potential risks to your brand.
With the redirect engine feature you can design custom redirect pathways for each product, guiding customers to unique, product-specific pages upon verification. This latest feature enables each transaction to be a powerful brand interaction.
Now you can build unique, branded authentication pages with the landing page creator feature. Tailored specifically to your product, these pages offer a personalised authentication journey for your customers, ensuring an engaging and secure experience every time they verify a products authenticity.
Our Traceology® platform combines cutting-edge technology with advanced security features, delivering the ultimate in product authentication and brand protection. Explore the complete Traceology® suite and see how these new tools can elevate your brand's security and customer engagement.
"The new £20 continues the Bridges Series, building on the design and images of the polymer £5 and £10, including the innovative substrate windows as actual windows in The Mound building in the design. The new holographic foil features the statue Victory that sits on top of The Mound building and this hologram is the most impactful to date."
Richard Hill, Bank of Scotland
“Thanks to Izon®, we had a great launch. Not only has counterfeiting been thwarted, but the seals help convey trust for our brand in the eyes of the consumer. Consumers know there is something worth protecting inside and it helps reinforce our brand’s premium quality.”
Owner, Kind Juice
"We are delighted with our new £20 note design and encourage members of the public to look at the holographic foil to see a spider crawling as well as view Robert the Bruce in three dimensions."
Clydesdale Bank
"We have worked very closely with De La Rue on this note, from the initial design through to the mass production, and are very pleased with the result. This new note is an important part of our commitment to providing cash that consumers can use with confidence and marks a step forward in our fight against counterfeiting.”
Sarah John, Bank of England Chief Cashier
“The Authentication Solutions team and Brother have collaborated closely to bring together the critical elements of a strong, global consumer protection program, including easy overt validation technology, and Traceology® eVerification to assist our customers in buying genuine Brother supplies they can rely on. Izon® and Traceology® have proven to provide powerful support for anti-counterfeiting measures for Brother over the past several years.”
Senior Managing Executive Officer, Brother Industries, Ltd.
“We are extremely proud of the new commemorative banknote created to commemorate the XVI Pacific Games 2019 being hosted in Samoa and are thankful to De La Rue for their close collaboration throughout this project and supporting us in developing our first carbon neutral banknote.”
Governor of the Central Bank of Samoa, Maiava Atalina Emma Ainuu-Enari
“Thanks to De La Rue technology, these notes are cleaner, more durable and more secure than their paper predecessors.”
Malcolm Buchanan, Chair, Scotland Board, Royal Bank of Scotland
© De La Rue plc
