De La Rue secure over 10 billion products a year
Our holograms engage, enhance and enforce
De La Rue has been creating brand protection solutions for over 30 years, applying our expertise and proven track record in security sectors to the specific challenges facing your brand. We design and manufacture holographic security labels and hot stamping foils that can be used as part of your brand protection strategy to prevent counterfeiting.
If you’re a product focused brand, holography should be a key element of your brand protection strategy. De La Rue offers both quick to ship off the shelf and fully customisable solutions, Both are designed and printed incorporating your own branding elements such as logo and web address.
De La Rue’s patented hologram labels provide quick authentication through immediate visual verification which seamlessly integrates with smartphone scanning for secondary validation and opportunity to engage directly with your end consumers.
De La Rue offers highly secure PURE™ and IZON® holographic security labels that:
- Engage users
- Enhance products
- Enforce brand and anti-piracy programs
We offer both embossed PURE™ and Lippmann IZON® holograms in a very wide range of label formats.