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    Secure Labels
    Ensure authenticity and safeguard against counterfeits with our cutting-edge brand protection solutions. Get in touch with us today to strengthen and protect your brands' reputation.

    De La Rue secure over 10 billion products a year


     

    Our holograms engage, enhance and enforce

    De La Rue has been creating brand protection solutions for over 30 years, applying our expertise and proven track record in security sectors to the specific challenges facing your brand. We design and manufacture holographic security labels and hot stamping foils that can be used as part of your brand protection strategy to prevent counterfeiting.

    If you’re a product focused brand, holography should be a key element of your brand protection strategy. De La Rue offers both quick to ship off the shelf and fully customisable solutions, Both are designed and printed incorporating your own branding elements such as logo and web address.

    De La Rue’s patented hologram labels provide quick authentication through immediate visual verification which seamlessly integrates with smartphone scanning for secondary validation and opportunity to engage directly with your end consumers. 

    De La Rue offers highly secure PURE™ and IZON® holographic security labels that:

    • Engage users
    • Enhance products
    • Enforce brand and anti-piracy programs


    We offer both embossed PURE™ and Lippmann IZON® holograms in a very wide range of label formats.

    Download the secure label brochure  - Click here

    Our solutions

    Mason-Pearson-code-scan2

    Holograms provide quick authentication through immediate visual verification and additionally through the use of a smartphone scan for secondary validation and added interaction with the end user. Our highly secure PURE™ and IZON® holographic labels engage users, enhance products and enforce brand and anti-counterfeit programs. 


    IZON®

    IZON® labels, produced by our highly differentiated Lippmann / Volume holography platform, provide incredible 3D effects, viewable in full parallax. The IZON® effects enable simple and intuitive authentication for supply chain stakeholders and end users. There are few companies worldwide who can reproduce Lippmann holograms in volume, and the 3D photopolymer film materials are strictly controlled with a secure supply chain, making this technology highly resistant to reproduction or simulation.

    All our IZON® labels are tamper evident, using frangible substrates. Removal of the label destroys the holographic label.


    PURE™ labels

    Our PURE™ labels are created using advanced government grade embossed holography, as used in high security documents. PURE™ offers flexibility in terms of bold colour and effects to enhance your brand and engage users. The holograms have an always-on appearance; they are visible in every environment and work at every angle. 

    We use a broad range of holographic effects which are aesthetically pleasing and highly resistant to replication using commercial origination systems.

    All our PURE™ labels are tamper evident, either PET with a full label void or tamper evident paper, this means that the label cannot be reused after it has been applied to the genuine product. Removal of the label not only destroys the holographic elements of the label, but also leaves a mark on the product to show that a label was previously there.

    Brands we work with

    Get in touch today

    The need for overt security is more important than ever. Book a no-obligation discovery call with one of the De La Rue Brand Protection team today and discover how we can protect your brands' reputation.

    Book A Discovery Call

    What our customers say

    "The new £20 continues the Bridges Series, building on the design and images of the polymer £5 and £10, including the innovative substrate windows as actual windows in The Mound building in the design. The new holographic foil features the statue Victory that sits on top of The Mound building and this hologram is the most impactful to date."

    Richard Hill, Bank of Scotland

    “Thanks to Izon®, we had a great launch. Not only has counterfeiting been thwarted, but the seals help convey trust for our brand in the eyes of the consumer. Consumers know there is something worth protecting inside and it helps reinforce our brand’s premium quality.”  

    Owner, Kind Juice

    "We are delighted with our new £20 note design and encourage members of the public to look at the holographic foil to see a spider crawling as well as view Robert the Bruce in three dimensions."

    Clydesdale Bank

    "We have worked very closely with De La Rue on this note, from the initial design through to the mass production, and are very pleased with the result. This new note is an important part of our commitment to providing cash that consumers can use with confidence and marks a step forward in our fight against counterfeiting.” 

    Sarah John, Bank of England Chief Cashier

    “The Authentication Solutions team and Brother have collaborated closely to bring together the critical elements of a strong, global consumer protection program, including easy overt validation technology, and Traceology® eVerification to assist our customers in buying genuine Brother supplies they can rely on. Izon® and Traceology® have proven to provide powerful support for anti-counterfeiting measures for Brother over the past several years.”

    Senior Managing Executive Officer, Brother Industries, Ltd.

    “We are extremely proud of the new commemorative banknote created to commemorate the XVI Pacific Games 2019 being hosted in Samoa and are thankful to De La Rue for their close collaboration throughout this project and supporting us in developing our first carbon neutral banknote.” 

    Governor of the Central Bank of Samoa, Maiava Atalina Emma Ainuu-Enari

    “Thanks to De La Rue technology, these notes are cleaner, more durable and more secure than their paper predecessors.”

    Malcolm Buchanan, Chair, Scotland Board, Royal Bank of Scotland