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    Brand Protection
    The experts in brand protection. Whatever your challenge, we will solve it with industry-leading technology and expertise. Get in touch with us today and learn how we can protect your brand from counterfeits.

    De La Rue secure over 10 billion products a year

    Safeguarding revenue and reputation

    Brand Protection is a rapidly changing industry requiring responsive, original solutions that enable a brand to protect its reputation and products through engaging consumer experiences that increase interaction and inspire trust.

    Our suite of proven and innovative software and physical labels deliver the security you need, no matter what threats you face in a world of illicit trade. Our team will work with yours to create the right solution that supports your business growth. 

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    Brands we work with

    Our solutions

    De La Rue has been a leading provider of brand protection solutions for over three decades, leveraging our expertise and proven track record in security sectors to address the unique challenges facing your brand.

     

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    Secure Labels

    Our advanced holography solutions, including the PURE™ and IZON® series, are designed to deliver immediate visual verification and unbeatable anti-counterfeiting features. 

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    Digital Track & Trace

     Traceology® provides real-time alerts and actionable insights, connecting every part of your supply chain to quickly identify and address potential threats, ensuring your brand's integrity and trust.

    Learn more

    Get in touch today

    The need for overt security is more important than ever. Book a no-obligation discovery call with one of the De La Rue Brand Protection team today and discover how we can protect your brands' reputation.

    Book A Discovery Call

     

    What our customers say

    "The new £20 continues the Bridges Series, building on the design and images of the polymer £5 and £10, including the innovative substrate windows as actual windows in The Mound building in the design. The new holographic foil features the statue Victory that sits on top of The Mound building and this hologram is the most impactful to date."

    Richard Hill, Bank of Scotland

    “Thanks to Izon®, we had a great launch. Not only has counterfeiting been thwarted, but the seals help convey trust for our brand in the eyes of the consumer. Consumers know there is something worth protecting inside and it helps reinforce our brand’s premium quality.”  

    Owner, Kind Juice

    "We are delighted with our new £20 note design and encourage members of the public to look at the holographic foil to see a spider crawling as well as view Robert the Bruce in three dimensions."

    Clydesdale Bank

    "We have worked very closely with De La Rue on this note, from the initial design through to the mass production, and are very pleased with the result. This new note is an important part of our commitment to providing cash that consumers can use with confidence and marks a step forward in our fight against counterfeiting.” 

    Sarah John, Bank of England Chief Cashier

    “The Authentication Solutions team and Brother have collaborated closely to bring together the critical elements of a strong, global consumer protection program, including easy overt validation technology, and Traceology® eVerification to assist our customers in buying genuine Brother supplies they can rely on. Izon® and Traceology® have proven to provide powerful support for anti-counterfeiting measures for Brother over the past several years.”

    Senior Managing Executive Officer, Brother Industries, Ltd.

    “We are extremely proud of the new commemorative banknote created to commemorate the XVI Pacific Games 2019 being hosted in Samoa and are thankful to De La Rue for their close collaboration throughout this project and supporting us in developing our first carbon neutral banknote.” 

    Governor of the Central Bank of Samoa, Maiava Atalina Emma Ainuu-Enari

    “Thanks to De La Rue technology, these notes are cleaner, more durable and more secure than their paper predecessors.”

    Malcolm Buchanan, Chair, Scotland Board, Royal Bank of Scotland