How can authentication solutions protect my brand reputation?
When you have a counterfeit and/or diversion problem, authentication and track and trace solutions are the answer. By integrating Izon® technology into labels or packaging, we can help protect your revenues and brand reputation. Our highly secure consumer-level anti-counterfeit solutions have been built on 200 years of security printing expertise. Our product selection includes tamper evident seals and closures, tracking solutions to prevent diversion and a complete portfolio of overt, covert and digital technologies.
Providing Brand Protection Solutions across the globe:
Counterfeiting and illicit trade have an impact on all parts of society
Impact on Brands & Enterprise
Reduces brand value & damages brand reputation
Impact on Consumers
Impact on Government
Izon® anti-counterfeit technology enables fast, overt product authentication through the use of unique 3D images, custom designed for simple and intuitive visual verification. This proprietary design allows customers to see around all four sides of the 3D object and verify authenticity immediately.
De La Rue's Traceology® is a cloud based product verification system that tracks products and provides critical information such as batch, lot, and part number. Traceology® can also enable consumer based marketing programs.
Traceology® allows brand owners and other large multi-national organisations the ability to track and e-verify their products globally using 2D barcodes and secure serialization. The Izon® and Traceology® combination can provide immediate multi-factor verification and consumer peace of mind.
Traceology® manages hundreds of millions of records annually for our customers across an array of industries.
Product authentication labels are custom images integrated into labels for fast and easy verification of product and/or brand authenticity. 3D holograms on authentication labels are very difficult to counterfeit due to specialised and technologically advanced processes and equipment.Brand protection and authentication labels.
Fully customised to meet your needs with track and trace technology an additional option.