Protect Your Brand Licensing Programme
If you have a well known brand, event or trademark you want to ensure it is licensed effectively to enhance your brand values, prevent trademark infringement and protect royalties. De La Rue has over 15 years experience in developing and managing secure licensing solutions for anti-counterfeit and royalty monitoring programmes. We support customers like FIFA, The English Football Association, the University of Cambridge, Ford, Renault and a global technology leader.
Secure Licensing Solution
The highly secure solution incorporates an easy to authenticate tamper evident label which can be applied direct to product packaging or on a swing tag, with SLSNet an online ordering and tracking system.
SLSNet secures the supply chain
Developed specifically for the licensing market SLSNet ensures the integrity and security of a licensor’s supply chain. SLSNet provides:
Data transparency for management of licensees
Tools to identify counterfeits, under-reporting and grey market issues
Secure online self-adhesive label and swing tag ordering and order management for licensees
Access for enforcement officials globally to authenticate tamper evident labels
Visible benefits for licensor, licensee and consumer
Every stakeholder in De La Rue’s secure licensing programme benefits:
Benefits for Licensor
- Protects brand equity
- Reduces counterfeits
- Reclaims royalties lost to counterfeit
- Prevents royalty fraud and under-reporting
- Secure reporting system that can be accessed globally by enforcement teams
Benefits for Licensee
- Protects their 'exclusive license' investement
- Differentiates premium goods from counterfeits
- Reclaims sales lost to counterfeit
- Deters ambush marketing
Benefits for Consumer
- Protection against poor quality and possibly dangerous counterfeits
- Instant recognition and selection of authentic products
- Peace of mind
- Allows people to become ethical consumers
Case Studies