Brand Protection and Licensing
Why De La Rue?
De La Rue Holographics works in partnership with many of the world's leading brands to protect their revenue streams and their global reputations. Our commitment to high levels of design, manufacturing excellence and unbeatable security has led to long-term relationships with renowned brand owners such as:
- FIFA®
- Sony Ericsson
- Unilever
- Mattel®
- Bayer
- Allied Domecq
- Land Rover
- ONDOV
Keeping Your Brand Fake Free
Currently counterfeit of goods accounts for around 7% of world trade, a figure which costs the UK alone nearly two billion UK sterling annually. The costs run to far more than loss of revenue. Fake goods can damage commercial reputations, decrease levels of employment and increase criminal activities.
Unfortunately quality and guarantees are not part of the 'deal' when you buy a counterfeit good, consumers are often deceived into placing their trust in potentially dangerous products.
Brand Abuse
People using your brand, logo or product attributes without your permission or knowledge can:
- Damage your brand equity
- Damage your reputation
- Confuse consumers
- Lose current and potential sales
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