Our Vision and Strategy
With the sale of Cash Systems in September 2008, the transformation of the Group is complete. For the first time in many years, De La Rue is focused on meeting the needs of a shared set of customers in the high value areas of currency, security printing, authentication and identity.
Now that the Group has been transformed to a focused business, its future strategy is to build on its position as a world-leading producer of banknotes and banknote paper to become the premier supplier to central banks, governments and international corporations of security features and authentication systems used in payment and identity transactions. These are the markets for Currency (including Cash Processing Solutions), Security Products and Identity Systems.
This focus distinguishes the De La RueGroup from its competitors. The strategy for an integrated
De La Rue flows from its core strengths of reputation, customer relationships and innovation. Leveraging these across the individual businesses, while continuing both to drive productivity and to invest in capability, will enable the Group to maximise the opportunities presented by its markets.
De La Rue’s products and services address problems, such as sophisticated counterfeiting and global terrorism. The solutions provided by the Group have to meet an absolute standard: delivering certainty for its customers by providing the best solutions in currency, security printing, authentication and identity. Achieving and maintaining leadership requires that all De La Rue operations work together to enhance their offering to customers by harnessing their many overlapping capabilities in:
– technology
– production assets
– processes
– customer and market understanding
– industry skills and experience.
De La Rue’s strategy as a focused Group is about capitalising on these combined strengths and sharing the fruits of its ongoing investments to deliver long term profitable growth. The Group’s goal is to ensure that each of its business units uses the power of De La Rue to lead in its market sector, outpace its competitors, exceed customer expectations, while rewarding employees for their dedication and high performance. For its investors, De La Rue will follow a consistent formula to build value by:
– focusing on security printing and authentication systems
– driving for cost management and high margins
– maintaining superior cash conversion
– continuing to invest in capability and innovation
– actively managing the balance sheet
– returning surplus cash to shareholders.